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"Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution to a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn, an advertising executive and one of the founders of BBDO, in a book called Applied Imagination. Osborn proposed that groups could double their creative output by using the method of brainstorming." -[http://en.wikipedia.org/wiki/Brainstorming Wikipedia Article on Brainstorming]
== Group Brainstorming - a Bad Idea? == ''A Teampedia review by --jana.zvibleman (talk) 11:17, 17 November 2013 (PST) of the article by Jonah Lehrer in the New Yorker, January 30, 2012: “Groupthink, The brainstorming myth,”myth”''
In the 1940’s book “Your Creative Power,” a partner in a Madison Avenue advertising agency revealed what he considered his company’s central secret to innovation and success: the group “brainstorm.” He said that “using the brain to storm a creative problem . . . in commando fashion, with each stormer attacking the same objective” brings about the most and best ideas possible.