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== Group Brainstorming - a Bad Idea? ==
''A Teampedia review by --jana.zvibleman (talk) 11[[User:17, 17 November 2013 (PST) Jana Zvibleman|jana z]] of the article by Jonah Lehrer in the New Yorker, January 30, 2012: “Groupthink, The brainstorming myth”''
In the 1940’s book “Your Creative Power,” a partner in a Madison Avenue advertising agency revealed what he considered his company’s central secret to innovation and success: the group “brainstorm.” He said that “using the brain to storm a creative problem . . . in commando fashion, with each stormer attacking the same objective” brings about the most and best ideas possible.
