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== Group Brainstorming - or Not? ==
 ==== ''A Teampedia review by jz of “Groupthink, The brainstorming myth,” an article by Jonah Lehrer in the New Yorker, January 30, 2012 - [http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer Link to the full article] at http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer''review by jz'' ====
But, according to scientific research cited in this article, brainstorming does not work very well. The author discusses other approaches that are considered successful for stimulating creativity in a group. One famous example was “Building 20,” which held a conglomeration of offices and shops in close physical proximity. In it, diverse people involved in various fields found that their ongoing, unplanned mixing and mingling was key to stimulating creativity and productivity.
[[Category:Brainstorming|See brainstorming see braintorming activities]]s at http://www.teampedia.net/wiki/index.php?title=Category:Brainstorming
What have ''your'' experiences been with group brainstorming? Is it successful for your team? Have you found ways to make group brainstorming worthwhile?
[[Category:Brainstorming|See brainstorming activities]]
[[Category:Brainstorming]]
[[Category:Communication]]