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In the 1940’s book “Your Creative Power,” a partner in a Madison Avenue advertising agency revealed what he considered his company’s central secret to innovation and success: the group “brainstorm.” He said that “using the brain to storm a creative problem . . . in commando fashion, with each stormer attacking the same objective” brings about the most and best ideas possible. | In the 1940’s book “Your Creative Power,” a partner in a Madison Avenue advertising agency revealed what he considered his company’s central secret to innovation and success: the group “brainstorm.” He said that “using the brain to storm a creative problem . . . in commando fashion, with each stormer attacking the same objective” brings about the most and best ideas possible. | ||
| − | The group | + | |
| − | But, according to scientific research cited in | + | The group exercise he promoted, which stipulated that each idea must meet no criticism, became the most widely used creativity technique worldwide. It is still used in many corporate and academic settings. |
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| + | But, according to scientific research cited in that New Yorker article, brainstorming does not work very well. Lehrer discusses other approaches that are considered successful for stimulating creativity in a group. One famous example was “Building 20,” a location in which a conglomeration of offices and shops were in close physical proximity. In it, diverse people involved in various fields found that their ongoing, unplanned mingling was key to stimulating creativity and productivity. | ||
[http://www.teampedia.net/wiki/index.php?title=Category:Brainstorming See Teampedia braintorming activities] | [http://www.teampedia.net/wiki/index.php?title=Category:Brainstorming See Teampedia braintorming activities] | ||
Revision as of 00:39, 6 November 2013
On this page, we offer Teampedia's reviews of and links to books and articles, interviews with people experienced in team building, and other items of interest. Please let us know if you have suggestions for features.
Group Brainstorming - or Not?
A Teampedia review by jz of
“Groupthink, The brainstorming myth,” an article by Jonah Lehrer in the New Yorker, January 30, 2012
In the 1940’s book “Your Creative Power,” a partner in a Madison Avenue advertising agency revealed what he considered his company’s central secret to innovation and success: the group “brainstorm.” He said that “using the brain to storm a creative problem . . . in commando fashion, with each stormer attacking the same objective” brings about the most and best ideas possible.
The group exercise he promoted, which stipulated that each idea must meet no criticism, became the most widely used creativity technique worldwide. It is still used in many corporate and academic settings.
But, according to scientific research cited in that New Yorker article, brainstorming does not work very well. Lehrer discusses other approaches that are considered successful for stimulating creativity in a group. One famous example was “Building 20,” a location in which a conglomeration of offices and shops were in close physical proximity. In it, diverse people involved in various fields found that their ongoing, unplanned mingling was key to stimulating creativity and productivity.
See Teampedia braintorming activities
What have your experiences been with group brainstorming? Is it successful for your team? Have you found ways to make group brainstorming worthwhile?
