== Group Brainstorming - a Bad Idea? ==
''A Teampedia review by jz of the article by Jonah Lehrer in the New Yorker, January 30, 2012[[File: ''1254880 72709589.jpg|thumbnail|right|Brainstorming - A Bad Idea?]]
==== ''A Teampedia review by jz of the article by Jonah Lehrer in the New Yorker, January 30, 2012: [http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer “Groupthink, The brainstorming myth,” ====''
In the 1940’s book “Your Creative Power,” a partner in a Madison Avenue advertising agency revealed what he considered his company’s central secret to innovation and success: the group “brainstorm.” He said that “using the brain to storm a creative problem . . . in commando fashion, with each stormer attacking the same objective” brings about the most and best ideas possible.
[http://www.teampedia.net/wiki/index.php?title=Category:Brainstorming See Teampedia braintorming activities]
What have ''your'' experiences been with group brainstorming? Is it successful for your team? Have you found ways to make group brainstorming worthwhile?